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So many small businesses are starting business blogs these days, and I think this is an all-around win. The benefits of a business blog are plentiful, and it really doesn’t take much to get started.

If you’re on the fence about starting a business blog, here are 10 reasons you should make the commitment and finally start that blog for your business:

  1. A business blog gives you a way to share your expertise.
  2. You can get to know your target audience.
  3. You can transform yourself from a company to a “real” person.
  4. You may develop a community of prospects.
  5. A business blog can give your clients and customers a place to connect with you.
  6. You can work an underused business muscle — writing.
  7. You can (passively) promote your products and services.
  8. It’s low-cost marketing.
  9. A business blog will round out your other marketing activities.
  10. Your competition is probably already blogging and reaping the rewards.

Keep in mind that a blog is not a do-it-and-forget-it marketing activity. But if you’re willing to post consistently, interact with commenters, and share a bit of yourself, your business blog can become a tremendous asset to your online marketing activities.

Ready to start your business blog? Here is some information to get you started:

  • What are the benefits of blogging for small business?
  • How often should I post on my business blog?
  • What topics do I write about on my business blog?
  • How should my business blog be organized?

Image (c) jaylopez

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