Since 2008 during his presidential campaign, President Barack Obama has changed the landscape on how politicians connect with their grass-root support base. Analysts will all agree that just like how President Kennedy was built for TV, President Obama was built for the internet age. There are many stories of his admitted addiction to his blackberry. However, there are much more technological advancements in his arsenal that he uses to communicate with online audience. At one point in time, President Obama communicated on at least 16 social media sites including MySpace, Facebook and Twitter.

The Campaign Strategy

To the comfort of many especially his young vote bank President Obama comes as a real charmer who is not only tech savvy but has strong presence in popular social networking sites as well. What more can you ask for to see your favorite politician using the same social media sites like you and your friends? President Obama realized from the beginning that he won’t be able to visit his vote bank over a cup of coffee for a nice chit chat on politics.

With a large chunk of the American population having access to the internet, President Obama wisely uses this technology to win over the masses. So, what better way to reach out to them than going into the places where they are most comfortable? Having a president who understood computer slang meeting them in the annals of their various chat rooms was just too irresistible and thus these were won over by a stroke of genius. President Obama used social network site such as Flicker and YouTube to spread his message of change and hope and encouraged his fans to create their own videos. From that came the famous “I’ve got a crush on Obama” single and the remake of the Apple vs Microsoft advertisement.

President Obama Tweets Haiti

Following the earthquake that struck Haiti on January 12th 2010, President Obama has used Twitter profile to keep his followers updated on the progress his administration was making of the Haiti relief effort. When he entered the Haiti situation room to give support to the American Red Cross he sent a tweet that he and his wife Michelle wants to thank them for the valiant work they are doing. This shows that he acknowledged their efforts and can communicate with them through what at one time the only means of communication with the outside world from Haiti. To the surprise of many however, this was his first personal tweet.

The Secret behind President Obama Social Media Success

Now we certainly could not believe that President Obama ran all these social networking sites himself. Instead of sticking with the status co and take his media team from the same pool of one track minded so called media gurus, Obama went for his trusted group of youngsters who although were fresh to politics, understood the workings of social networking. So they were able to come with ideas he did not even dream of and then apply it to his overall strategy add to his image of being wired and hip. As a result president Obama has always been able to return to his grass root followers via social networking and rally them to back his policies when they get stuck in congress or the senate.

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